Well, it is no surprise. From forecasting ATM cash demand, fixing potholes, facial recognition to countless other applications, AI has found a comforting spot in our life!
Even the IT behemoths of the likes of Google and Microsoft are not aloof from the influence of AI and machine learning. And the most telling example comes from Google’s £400m purchase of start-up DeepMind that underpins the search giant’s strategic intent.
Many eCommerce sites have realized the potential of AI applications to better user experience and generate high-quality leads. From personalised offers, email alerts to tailored recommendations, AI has notched the bar high for better website user experience.
Herein, we will find out five actionable insights online stores have undertaken to pursue AI actively:
1. User-Centric Search Results
Google search has evolved and like how. Equally integral is the search option on e-commerce websites to spike user engagement. Users are likely to abandon your site if the search results are not relevant.
Searching for countless products online can be stressful but rewarding if you pay attention to the governing algorithm. And this can be achieved using AI-powered search algorithms that replicate user intent.
Every time a user browses the website, AI and machine learning collect, and analyze data such as geographical location, time, popular queries, precious searches, frequent purchases and many similar patterns.
So, the search results for specific users will be based on his or her behaviour on the website and not on some standard formula. Having an experienced WordPress web design company from Melbourne can help your e-commerce business to navigate many such challenges. And can potentially help to predict and prepare online stores according to the popular demand of the users.
2. Reduces Abandoned Cart Rate
It is one agonising fact for most eCommerce sites. This near-about experience can be hard-hitting for e-commerce websites as product carts are left filled.
Do you know? According to a Statista report, 40% of internet users abandoned online fashion orders. The reasons could be anything, but for the site, it is a lost business opportunity.
Marketers can use AI-based tools to identify compelling reasons that leave product carts incomplete. Knowing the why’s of users’ actions can potentially help you identify and fix the shortcomings.
3. It’s the Era of voice search queries
There is unarguably no doubt over the influence of voice search queries across digital markets. The inception of devices such as Alexa, Echo, and even Siri is a testament to the fact that voice search queries are here to stay.
A voice search enables users to convey their need or query without tapping on keyboards. They are far more descriptive than a few words.
These voice-assisted searches have people engaging in a highly conversational tone, unlike the traditional queries. These queries convey clear user intent and hence encourages the digital assistants to deliver highly-relevant search results.
This insightful information creates meaningful engagement with the brands that have digital assistants as their ambassadors like Amazon’s Alexa. Online businesses must live up to the hype and optimize their websites for voice queries to leverage its market potential.
Optimising your website for voice queries is difficult but not impossible.
4. Eliminating Traditional Customer Support Team
Hola to AI-based chatbots! They are sophisticated tools supporting e-commerce websites to provide an instant response to influence customer decision.
Chatbots is a computer program designed to simulate conversation with human users over the Internet.
In the parlance of the eCommerce industry, the chatbots are a digital representation of customer executives to solve technical glitches and solve other queries. Having visual, vocal, written and perceptive capabilities, consumers can make an instant connection to make a quick sales decision.
For instance, chatbots, when integrated with product carts, automate order processing and provide accurate information on product details, ordered quantity and shipping conditions.
Chatbots are a valuable tool for eCommerce retailers not just to eliminate lingering inefficiencies but notch up operational competence. Furthermore, chatbots can also automate the order processes that can help save both time and money. Unlike humans, they do not need frequent breaks and tirelessly work for hours. Juniper Research shows chatbots can be instrumental in pocketing more than $8 billion per year by 2022.
Leverage the humongous potential of chatbots with professional web design and development specialists in Melbourne that can help you integrate AI tools in the shopping cart.
5. Improve Sales Leads Conversion & Reduce Wastage
Machine learning has simplified the way retailers operate online. It extracts user data across different platforms and determines common shopping patterns to anticipate behaviour for future purchase.
As per Barilliance., over 30% of the sales revenue generated from e-commerce business is driven by personalised product recommendations!