Change is inevitable and when it comes to digital space, we are always on tenterhooks!
Who could have imagined a machine mimicking the human brain to talk to customers ever? But it’s so real on our face as a message pops on your screen from a chatbot while you’re browsing.
Such is the way websites are evolving to blend in and bend in more customers.
We are sure there is no lack of resource articles and guides telling what or what not to do but here, we’ll talk about five big mistakes that you may have already done this year but hey, you can surely rectify them!
Without much ado, let’s dive in …
This is possibly the biggest blunder web designers make. You have a user right on your website but frustratingly so slow to open. Remember, your users do not have the patience! They have n number of alternatives just a few clicks away. Your website has to be fast lest they will bounce off to some other page.
Do you realize the gravity of this loss? Not now but if you check the Google Analytics account, the numbers will speak for itself. And the fact that Google considers page speed as a ranking factor makes it all the more important. Pull up your socks and fix the page load speed to improve search engine rankings to draw and retain the audience’s attention.
Illustrations are an important part of web designs. People look for clear and crisp answers and what better than illustrations that broadly explain the concepts?
Many people confuse illustrations with unsophisticated or cartoonish caricatures but it’s not that. It can personalize your brand and stand you apart from the horde of other companies using stock photography.
Connect with what your customers; feel and believe in through intricately and professionally designed illustrations. it adds visual aesthetics to your otherwise uni-dimensional brand and helps you convey a deeper message.
Create a unique illustration with bold & contrasting colours to entice and engage your users for exceptional user experience. In fact, studies have endorsed the use of illustrations for adding seven times more visual impact than ordinary photography.
All you need is the assistance of professional designers for custom web design services to meet your intricate business goals.
It is not new but has gained more prominence in the last few years. It primarily includes typeface and letters. From the type, size, colour to even placement, all these minute details carry weight to make your website click.
Given the fact that over 90% of the website is composed of text, you just can’t ignore it. Optimize typography to improve readability and accessibility to the end-users.
As per Baymard Institute:
“You should have around 60 characters per line if you want a good reading experience. Having the right amount of characters on each line is key to the readability of your text.”
It has been listed in Forbes web design trends 2018.
Take a cue from font embedding services such as Google Web Fonts to know what looks perfect with your web design. Many brands are playing around with typography using only a single font to create a simplified user experience. While many others are breaking the boundaries with distinctive fonts that give an edge to their brand.
Like really? Not gonna work now! Text is important to convey useful information but you simply can’t overlook the need for dynamic user experience. In fact, one of the best ways to grab audience attention is through powerful animation and videos. Create vivid imagery using the latest CSS3 animation on your website and get your users hooked!
likewise, videos are highly effective in conveying information and enable users to understand your products and services better. Do not forget that video marketing tends to boost dwelling time on your website which is an added advantage for lead conversion.
Not to forget people have a strong yearning for creating and posting videos online especially on smartphones. Facebook, for instance, averages more than 3 billion video views per day—more than 65% of which happen on mobile.
This speaks volumes about the influence of video marketing on web design and creates an incredible user experience.
How about a website that opens on the desktop but does not show full content on mobile? All thanks to the stupendous growth in digital devices such as smartphones, tablets, TVs, wearables, and desktops, designers have no option but create a responsive design.
Ever since 2015, users had tilted towards mobile for faster search results and come July 2019, Google announced:
“ We’re happy to announce that mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019”.
Mobile-indexing has come a long way with web designers prioritizing mobile versions of all others. In 2018 alone, more than 50% ( 52.2 % ) of all website traffic worldwide came from mobile phones.
Discover the potential of increasing mobile user base to gain organic traction and find new opportunities to grow businesses with mobile-friendly web design services.
There have been a lot many changes over the years and keeping a track of each one of them is seemingly impossible. But make sure you tick the box for all the factors mentioned above in your web design checklist. For more information on web design and development needs, seek FREE quotes today!