Although sounds strange, most brick-and-mortar stores even in today’s digitalized society haven’t thought of taking the plunge into the e-commerce world.
So, there is an unlocked door of endless possibilities for you to revive your descending revenue by establishing an online presence.
Is Building an Online Store A Stroll in The Park?
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic,” said Joel Anderson, CEO, Walmart
Building an eCommerce store is far more than just selecting a brand name, having the engaging text and captivating product images.
Even the best eCommerce business ideas are brought down to their knees if you are not taking care of the below-discussed fundamental yet essential pointers when getting started with your eCommerce venture.
5 Considerations Before Creating Your Digital Presence
1. Security Must Be Your First and Last Priority
Hackers can do a lot of monetary damage if you haven’t embraced the latest security practices.
The many proven ways to secure your online store in 2019 are as follows:
- Choose a Trustworthy Web Hosting Service Provider
- Opt for A Secure Ecommerce Platform
- Use HTTPS
- Secure User Level Information
- Don’t Store Sensitive Customer Data
- Ensure Your Website is PCI DSS Compliant
- Take Regular Backups
Besides the financial consequences, eCommerce data breaches can hamper a store’s reputation significantly, and ultimately all the marketing efforts go in vain.
Therefore, the need of the hour is to employ the advanced security practices mentioned-above to minimise the risks of cyber-attacks.
Here, your web design experts in Melbourne would come in handy to guide you with making your store fool-proof to any sort of cyber threat.
2. Be Sure of Web Hosting Sites
When you are seeking a web hosting service provider, there are two elemental facets to keep in mind, one is speed and other being reliability.
Well, there are tons of hosting features, but at the end of the day, if your hosting provider is unable to deliver speed & reliability-then, kick your store’s success goodbye.
Web hosting forms an integral segment of an online store. Thereby, directly impact the page loading speed, eventually leads & sales.
A second server delay in loading of a webpage cuts down the conversation by 7%!
4 Expert Tips To Select The Right Web Host
- Know Which Type of Hosting You Need
- Understand Which and How Many Resources You Require
- Understand How Web Hosting Pricing Works
- Think Ahead: Choose a Host With Which You Can Grow
3. Opt For A Dependable Content Management System
A content management system is a software application that enables eCommerce store owners to add and manage content on a website. As per a recent survey, WordPress dominants 60% of the CMS market, while Shopify holds 9.97% in market share.
It is designed for non-techy with zero knowledge of backend coding to easily update their store without the need of every now and then contacting a web expert.
Perks of a Content Management System
- Ease of Use
- High Speed
- Better Integration
- Responsive Design
- Security and Support
However, it is a no-brainer to weigh the pros and cons of popular content management systems before reaching a conclusion.
4. Get An Eye-Catching Theme
“Customers want to be treated like celebrities.” – Nasry Angel, Forrester Research
With the above said, it is important to pick the right eCommerce theme that satisfies this statement.
Select a theme that let you build a tailored responsive online store that connects with your prospective audience, thus building a credible brand image.
A significant 38% Internet users stop engaging with a website if they find the layout or content not appealing.
So, whether you are creating a new or overhauling your present dull-appealing eCommerce store design, you must consider the UX functionality to deliver best-in-industry standards online shopping experience to your customers.
When deciding on the best eCommerce theme that works for your business, mull over the below-highlighted features:
- Responsive eCommerce web design.
- Product Page Functionality
- Auto-Updated Shopping Cart.
- A Beautiful, Modern, and Clean Design.
- Mobile Optimization.
- Customisation Options
- Customer Support.
Customisation of the selected theme is pivotal to ensure a bespoke shopping experience, for that you are required to rope in a trustworthy custom web design expert in Melbourne.
5.Have Multiple Payment Options
No eCommerce store can be successful without offering their customers the convenience of multiple payment methods. This deters a visitor for moving to your market rival just because Paypal or any other popular payment solution was not applicable on your site.
The 7 Most Popular Online Payment Solutions
- Apple Pay
Allow customers to sign up on your store, and present them the facility to save their payment information for future purchases.
“E-commerce leaders will have to keep with these changes (and others) to survive and stay ahead.”- Linda Bustos, Ecommerce Expert from Get Elastic
With the eCommerce industry thriving and competition ascending, the road to survival is not breeze-easy as you might perceive.
Henceforth, stay updated with updated trends & technologies in the eCommerce sector.
Some of the trends today that are going to become indispensable in coming years are:
- Personalization and Customer Engagement
- B2B eCommerce Is Exploding
- Interactive Product Visualization
- and More Custom Retail Experiences.
We would love to hear from you, share your insight tips in the comment section of this blog post.