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How to Improve Your Website’s Performance

One of the biggest pet peeves for someone browsing the internet is landing on a website that doesn’t perform as it should. It’s not something that they’ll spend too much time worrying about though. The internet has other options, and if one doesn’t work, there’s always another site to choose from. Good news for them but bad news if you’re the owner of such a website!

Regardless of whether you have a blog, e-commerce site, or landing page, performance has a drastic impact on your conversion rate, SEO and user experience. Giving visitors the best experience when they land on your site is essential, and it all starts with optimising your site performance. Here’s how you can do that.

  1. Use Content Delivery Networks

Using a content delivery network will improve the performance of your website. It identifies a server closest to anyone who wants to access your site and offers them higher-speed access. Global network coverage and high availability content delivery networks are worth considering if you’re targeting an international audience.

  1. Smush Your Images

Image resolution and compression on a website has an impact on its speed and performance. Why upload and display a 30-megapixel photo that’s only going to be resized and shown as a thumbnail when you can display smaller sized quality images? WordPress has a great plugin called Smush that compresses and optimises images on a website to improve its speed. Make use of it!

  1. Reduce Your JavaScript and CSS

Improving page load times means attending to unnecessary site codes that reduce the efficiency of your site. Default codes in JavaScript and cascading style sheets are often ineffective. Several online tools for non-CSS sites work to remove whitespaces, combine files and optimise common programming patterns to help with site speed and performance. In simple terms, the less code a server must go through, the faster the load time of a page.

  1. Use Dedicated Hosting

Most first-time website owners, and in some cases, experts opt for using shared hosting services due to its cost-efficiency. However, have you ever thought about the impact of what sharing a server with others has on your website?

Website traffic varies from site to site meaning the speed and performance of your site may be compromised if a website you share a server with has an influx of traffic. Upgrading to a dedicated server is better as you’ll have it all to yourself.

Because you’re hard at work and might not have time to implement these improvements yourself, professional website maintenance can be a lifesaver. Get in touch with Tweak My Website today so we can assist you.

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