Since 2011, mobile internet usages has grown by 504%, and in 2019, 80% of internet users use their mobile devices to search online. So, it’s essential that your website is mobile-friendly so you can improve user experience and increase sales.
In this article, we’re going to take a look at the benefits that your business can have if you choose to have a mobile-friendly site!
As 80% of internet users access the internet via their mobile devices, with a mobile-friendly website, you’re more likely to have increased sales simply because your site is more accessible.
Research looking into online sales via mobile devices in 2019 found that a mobile-friendly site made it 67% more likely that visitors would buy a product or service.
The mobile-friendliness of a website is an important factor when it comes to SEO. Google SEO in particular (where 94% of worldwide searches occur), ranks mobile-friendliness as one of the most important factors of a website.
SEO (search engine optimisation) is essential for your brand if you want to increase discoverability and reach new customers, so you better get that mobile-friendly site prepared.
Your social media profiles will all have your website’s URL on them, and if they don’t, get them on there now. Nearly everyone that’s using social media will be doing so on their mobile devices, so you need to make sure that once they click on your website link, they’re brought to a mobile-friendly site.
As the research suggested above, mobile-friendly websites increase sales, so you have a better chance of turning your social media followers into real customers.
Although mobile-friendly websites are a necessity, there’s still a big proportion of businesses that have traditional desktop-only websites. In fact, research has shown that only 24% of 1 million most popular websites worldwide have mobile-friendly websites, and a small business study concluded that within the US, Canada, UK, and Australia, only 30% of small businesses have mobile-friendly sites.
So, having a mobile-friendly site makes your business more competitive.
Mobile-friendly websites are faster to load than desktop-only websites when you search on a mobile device. Site speed is incredibly important because 87% of visitors lose interest and will exit your site if it doesn’t load properly within 3 seconds. Therefore, if you don’t have a fast site speed, you’ll lose potential sales.
Website speed is also important in terms of SEO, so a faster loading website will increase your SEO ranking, increasing discoverability and reach.
Now that you know how important being mobile-friendly is, get that website altered and get ready for the benefits to start coming your way.